Visit https://www2.aap.org/catch/funding.htm for more information.
The Campaign for Dental Health (CDH) is a network of local children’s and oral health advocates, health professionals, and scientists, who work together to raise public awareness about oral health, emphasizes prevention, and provides accurate science-based information about why community water fluoridation (CWF) is a safe and essential component of any community’s prevention efforts.
The American Academy of Pediatrics (AAP) coordinates the CDH and manages CDH Web site (www.ILikeMyTeeth.org) and related social media accounts. CDH partners are encouraged to post a link to the CDH Web site on their Web site, as well as follow the CDH social media channels.
As a CDH partner, organizations benefit from receiving monthly e-mail partner updates filled with useful news, resources, and information that can be shared with your constituents. The CDH offers periodic webinars for partners to update them about the activities of the CDH and inform them about important information and resources related to CWF.
The AAP recognizes the important and meaningful contributions that organizational partners of the CDH make to ensuring that the public receives accurate information about the benefits of prevention and CWF. Acknowledging the collaborative nature of the CDH, the AAP encourages partner organizations to regularly provide public resources and information that can be posted to the CDH Web site and/or included in other CDH communications with the purpose of accurately informing the public about oral health prevention and the benefits of CWF. Each organization has an equal opportunity to submit resources and information to be posted on the CDH Web site. The extent to which resources and information are posted to the Web site will be under the discretion of the AAP.
The Annie E. Casey Foundation’s 2016 KIDS COUNT Data Book finds today’s youth — Generation Z — are healthier and completing high school on time despite mounting economic inequality and increasingly unaffordable college tuition. Aided by smart policies and investments in prevention, a record number of teens are making positive choices. This year, the annual report focuses on key trends in child well-being in the post-recession years and offers recommendations for how policymakers can ensure all children are prepared for the future, based on the country’s shared values of opportunity, responsibility and security.
American Academy of Pediatrics, Alaska Chapter seeks to increase awareness for Meningitis among pre-teens, teens and their parents in Alaska and increase the number of vaccinations for the disease. It seeks to leverage the power of social networks like Facebook to reach these teens and families.
• Increase vaccinations
• Increase awareness of meningitis
For the last month of the campaign, based on previous 3 months of data, we choose to focus just on Parents.Parents of pre-teens, teens and young adults (ages 11 – 20)
A series of Facebook ads were created using imagery to reflect the audience. The goal for each ad was to increase clicks to informative websites to help educate each audience about the disease and raise awareness of the vaccine protocol.
A total of 5 ads were created with new imagery reflecting more Alaskan looking families and activities, directing the audience to click over to the CDC Meningitis web page. These ads resulted in
This last campaign was directly on par with the previous 2 months with slightly higher impressions, frequency and click-thrus. We had significantly less engagement. Facebook placed this ad in different locations such as within Facebook apps and other 3rd party placement – which helped with overall impressions but didn’t generate as much engagement.
Throughout the course of this Facebook Campaign to raise awareness of meningitis in Alaska and to spur action in the form of more vaccines, we had a total return of
Submitted by: Ruth Rosewarne Kimerer, Thrively Digital Internet Strategist
Alaska passed a ballot measure legalizing marijuana for recreational use in November 2014. ln February 2016, the state finalized its marijuana regulations. Among the notable provisions within the regulation to protect children: